Sunrise
5:51 AM
Solar Noon
12:03 PM
Sunset
6:15 PM
Day Length
12h 24m
Golden Hour
5:51โ6:35 AM
Blue Hour
5:24โ5:51 AM
UV Index
5 (Moderate)
Solar Elevation
โยฐ
Solar Azimuth
โยฐ
๐ต Welcome to Seoul! The K-pop capital of the world โ Korea Standard Time (KST) UTC+9
Korea Standard Time (KST) ยท UTC+9 ยท Capital of South Korea
| City | Country | Current Time | Date | Difference |
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Astronomical data for Seoul's latitude (37.5665ยฐN) and longitude (126.9780ยฐE)
Live countdowns to K-pop, film, and Korean culture events โ updating every second
Seoul operates on Korea Standard Time (KST), which is UTC+9 โ identical to Japan Standard Time (JST). South Korea abolished Daylight Saving Time in 1988, maintaining a fixed UTC+9 offset year-round. KST is one of the most stable and consistent time zones globally for international scheduling.
Seoul's K-pop entertainment industry runs on a demanding schedule. Major agencies (HYBE, SM, JYP, YG) begin work at 9:00 AM KST. Idol training sessions often run 10:00 AM โ 10:00 PM. Music show recordings happen mid-week: M Countdown (Thursday), Music Bank (Friday), Inkigayo (Sunday) at noon KST. Album drops and concert announcements are typically made between 12:00-6:00 PM KST for maximum social media impact.
Seoul's Silicon Valley equivalent โ Gangnam and Mapo districts โ operates on intense tech startup culture. Most startup offices open 10:00 AM KST with core collaboration hours 11:00 AM โ 4:00 PM. Korea's major tech companies (Samsung, LG, Kakao, Naver) operate 8:30 AM โ 6:30 PM KST. Korea's fintech and gaming industries are most active during Asian trading hours, overlapping with Tokyo and Shanghai markets.
Korean business culture involves long working hours ("Ppalri ppalri" โ quick-quick culture). Standard corporate hours: 9:00 AM โ 6:00 PM KST, though many companies operate until 8:00-10:00 PM. Work-life balance reforms under the "52-hour workweek" law (2018) have been reshaping Korean corporate culture. Government offices: 9:00 AM โ 6:00 PM. Banks: 9:00 AM โ 4:00 PM on weekdays.
The Korean Wave content machine operates 24/7. K-dramas typically air at 9:00-10:00 PM KST (Monday-Tuesday or Wednesday-Thursday schedules), with Netflix K-content dropping at midnight KST. Korean streaming platforms like Wavve and Tving reach peak traffic 9:00 PM โ 1:00 AM. Social media engagement for K-pop is highest 6:00-11:00 PM KST in Asia and 6:00-10:00 PM EST in North America.
Hongdae, Itaewon, and Gangnam are Seoul's nightlife hubs. Clubs typically open at 10:00 PM KST and peak 1:00-4:00 AM. Many establishments operate until 6:00 AM on weekends โ Seoul's 24-hour culture means conveniences never close. Han River parks stay open around the clock. Myeongdong shopping streets are busiest 5:00-9:00 PM and feature night markets.
Korean public broadcaster KBS and MBC air prime-time at 8:00-10:00 PM KST. The KBS World Radio international service broadcasts in multiple languages across different time zones. Korean news networks (YTN, Yonhap News TV) operate 24/7 with live broadcasts. The MAMA (Mnet Asian Music Awards) typically held in November is a globally watched live event at 6:00 PM KST.
Seoul's shopping is world-class and time-intensive. Department stores (Lotte, Shinsegae, Hyundai): 10:30 AM โ 8:00 PM. Underground shopping malls beneath Seoul subway stations: 10:00 AM โ 10:00 PM. Dongdaemun Design Plaza fashion market: 10:00 AM โ 5:00 AM (yes, overnight!). Online shopping on Coupang and Naver Shopping reaches peak at 10:00 PM โ midnight KST. Korea offers "rocket delivery" with same-day delivery for most Seoul addresses.